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Source: Policy, Matrix

Community consultation policy and matrix

Contents


Consultation policy

Objective

To ensure that consultation with the community is carried out in a consistent and professional manner by the organisation at all times.

Policy

  1. All community consultation is carried out according to the criteria set out in the consultation matrix.
  2. Community consultation as designated by the Council is carried out according to the criteria and any other criteria set by Council.

Procedures

The matrix identifies different levels of impact that would require certain levels of consultation.

When planning your activity or project you need to assess the level of consultation according to the impact.

Assess the level of impact

Determine the likely level of impact of the project, issue, service or action using the assessment criteria in the tables

Determine community participation

Determine the desired level of community participation/ involvement: Do you need to inform of a decision or involve the community in the decision making process. This will be influenced by the degree of impact and the desired outcomes of consultation. Use the guidelines in the consultation matrix to help with this decision and also consider legislation and other Council Policy requirements or Council decisions.

Determine the type of consultation

Use the Matrix to determine the type of consultation that should occur

Establish a consultation/communication strategy

Using the matrix and the detailed chart, plan a communications strategy for your project or issue which incorporates a timetable for communications and consultation. Timeframes for consultation are important and each project should include adequate timelines for consultation with the community i.e. enough time to disseminate information to allow the community to make a considered response.

Enter information into the Council corporate calendar

All consultation dates, including mail outs and advertisements for exhibitions, must be entered into the Corporate Calendar. Information in the Corporate Calendar will then be collated for the annual report.

Complete assessment of consultation

Complete the assessment form, which may include feedback from the community about the consultation process. These assessments will be used in reviews of Council’s consultation processes .


Community consultation matrix

Introduction

The community consultation Matrix aims to guide staff on when and how they should consult with the community.

The Matrix is relevant to all staff who have dealings with the community and a communications and consultation plan should be part of any project being undertaken by Council staff.

The type and level of consultation may vary between activities and projects and the level consultation may be more intense and detailed depending on the needs of particular groups or a community within the Mountains. The matrix provides the minimum levels that should be considered when planing activities and projects.

How to use the matrix

The matrix identifies different levels of impact that would require certain levels of consultation. When planning your activity or project you need to assess the level of consultation according to the impact.

Step 1: Assess the level of impact

Determine the likely level of impact of the project, issue, service or action using the assessment criteria in the tables

Step 2: Determine community participation:

Determine the desired level of community participation/ involvement: Do you need to inform of a decision or involve the community in the decision making process. This will be influenced by the degree of impact and the desired outcomes of consultation. Use the guidelines on Page 4 to help with this decision and also consider legislation and other Council Policy requirements or Council decisions.

Step 3: Determine the type of consultation

Use the Matrix to determine the type of consultation that should occur

Step 4: Establish a consultation/communication strategy

Using the matrix and the detailed chart, plan a communications strategy for your project or issue which incorporates a timetable for communications and consultation. Timeframes for consultation are important and each project should include adequate timelines for consultation with the community i.e. enough time to disseminate information to allow the community to make a considered response

Step 5: Enter information into the Council corporate calendar

All consultation dates, including mail outs and advertisements for exhibitions, must be entered into the Corporate Calendar. Information in the Corporate Calendar will then be collated for the annual report.

Step 6: Complete assessment of consultation

Complete the assessment form, which may include feedback from the community about the consultation process. These assessments will be used in reviews of Council's consultation processes.

Levels of impact

Level of Impact Descriptions
Level 1 High High level of impact on the city or local community
Level 2 Low Lower level of impact on the city or local community

Criteria for determining the level of impact

High Level Impact Low level impact

Level 1 - City wide

  • High level (real or perceived) on whole of city
  • Significant impact on attributes of high value to community (environment/heritage)
  • Impact on health, safety or well being of community
  • Potential of high degree of controversy or conflict
  • High level of community interest
  • Potential impact on state or regional strategies or directions

Examples:

  • City strategy,
  • Management plan,
  • Cultural Strategy,
  • DLEP,
  • Disability action plan,
  • Strategy Plan (youth culture aged),
  • Removal of - or significant changes to- a whole of city service
  • Provision of a regional facility (sport or cultural centre)
  • Economic Development Policy
  • Vegetation Management Plan
Recurrent large scale programs and activities which impact across the city but have a lower level controversy or potential for dispute

Examples:

  • Improvements to city wide
  • services
  • Upgrade of regional park/facility
  • Changes to customer services e.g. payment of rates, office hours
  • Review of community needs, annual survey
  • Weed & Bushcare programs Capital Works Program (overall)
  • URCP works
  • Tourism promotion
  • Road sealing programs
  • Fuel management plans
  • Community events such as NAIDOC celebrations, Youth Week, Seniors Week

Level 2 - Local area

  • High level (real or perceived) impact or risk on local area, community or group
  • Loss or significant change to a local facility or service
  • Potential for high degree of controversy or division in community

Examples:

  • Removal or relocation of local playground/park
  • Changes to or loss of service eg local youth services
  • Redevelopment of park or sportsground
  • Masterplan process
  • Local street works or closure
  • Changes to local car parking
  • Area planning, Plans of Management
  • DCP's, Town Centre studies & designs
  • Only a small change or improvement to a facility or service at a local level
  • Low risk of conflict at the local level

Examples:

  • Upgrade of local playground
  • Local street or area upgrade
  • Changes to a local activity
  • Local road changes/upgrades
  • Park upgrades, changes
  • Community building upgrades/introduction Local events - celebrations
  • Specific groups events

Levels of community participation

Level of participation Definition
Inform
  • Advise the community of a situation or proposal
  • Inform on a decision or direction
  • Provide advice on an issue
  • No response required - free to seek further levels of participation
Consult
  • Undertake research to help identity needs or issues Seek comment on proposal, action or issue
  • Seek feedback on service or facility
  • Require response, limited opportunity for dialogue Take account of consultation in decision making
Involve
  • Involve the community in discussion or debate
  • Ensure informed input through briefing and information
  • Adopt innovative and participatory approach -meetings forums
  • Involve at different times of the planning process - advisory committees
Partner
  • Establish partnerships for involvement in decision making - task force Enable ongoing involvement and keep informed
  • Allocate responsibility in achieving initiatives

Levels of participation generally required

Level of Impact Level of participation generally required Exceptions
Level 1 - High Impact
  • Informing
  • Consultation Involving
  • Partnerships
  • In emergency situations it may not be possible to consult before taking action Partnerships may be appropriate - or a local advisory committee to provide input into plans or issues
Level 2 - Low Impact
  • Informing
  • Seeking Information
  • Involving
  • May conduct a survey to assess needs rather than involve - especially if community has been previously involved in consultation
  • May be partnerships for events

Consultation matrix

Type of consultation Level 1 High Impact
City Wide
Level 1 High Impact
Local Level
Level 2 Low Impact
City Wide
Level 2 Low Impact
Local Level

Informing

Essential Essential Essential Essential
Telephone contact May be appropriate May be appropriate May be appropriate May be appropriate
In person meeting May be appropriate May be appropriate May be appropriate May be appropriate
Written correspondence Essential Essential May be appropriate May be appropriate
Pamphlet May be appropriate May be appropriate May be appropriate May be appropriate
Letter box drop May be appropriate May be appropriate May be appropriate May be appropriate
Notice in local paper Essential Essential Essential Essential
Notice in newsletter May be appropriate May be appropriate May be appropriate May be appropriate
Media release Essential Essential Essential Essential
Site display May be appropriate May be appropriate May be appropriate May be appropriate
Displays in other locations May be appropriate May be appropriate May be appropriate May be appropriate

Consulting

       
Suggestion box     May be appropriate May be appropriate
Telephone survey May be appropriate May be appropriate May be appropriate May be appropriate
Written survey May be appropriate May be appropriate May be appropriate  
Hotline/phone in May be appropriate May be appropriate May be appropriate  
Letter inviting submissions Essential May be appropriate May be appropriate  
Media release inviting submission Essential Essential Essential May be appropriate
Public exhibition Essential May be appropriate May be appropriate  
Interview May be appropriate May be appropriate May be appropriate May be appropriate
Focus Group Session May be appropriate May be appropriate May be appropriate May be appropriate

Involving

       
Meeting with user groups/stakeholders Essential Essential May be appropriate May be appropriate
Meeting with existing groups May be appropriate May be appropriate May be appropriate May be appropriate
Workshop session May be appropriate May be appropriate May be appropriate May be appropriate
Meeting by invitation May be appropriate May be appropriate May be appropriate May be appropriate
Site tour/meeting May be appropriate May be appropriate May be appropriate May be appropriate
Public meeting May be appropriate May be appropriate May be appropriate  

Partnerships

       
Committee of management May be appropriate   May be appropriate  
Taskforce or working party May be appropriate May be appropriate May be appropriate  
Joint venture May be appropriate May be appropriate May be appropriate May be appropriate

Types of consultation

Type of consultation Description Strengths Challenges
Informing
In person meeting Informal or semi informal discussion either one-to-one or in a small group
  • Allows discussion of specific issues and points of view
  • Limit to number of people accessing information
Correspondence Personally addressed letter informing resident of a service, action or project
  • All residents receive the same information
  • Assumes literacy level of residents
Pamphlet Designed to provide information on particular
project or issue
  • All residents receive the same information in the same format Allows more detailed information, diagrams etc
  • Assumes literacy level of residents
  • More costly - distribution and dissemination needs to be addressed
Letterbox Drop Designed to provide information on particular
project or issue
  • All residents receive the same information in the same format Allows more detailed information, diagrams etc
  • Can be targeted to certain areas
  • Assumes literacy level of residents
  • May be perceived as "Junk mail" and discarded
Notice in local paper Advertisement in Council page or other sections
  • Widespread notification
  • Assumes residents read local papers
Media release News story and/or photo in media
  • Creates interest by making issue "news"
  • Depends on media using release and time sensitivity
Site display On site information about proposed project/ activity
  • Information for those with access to the site - immediate information for passers by
  • Depends on location of the site and quality of information or display
Displays in other locations eg villages, shopping centres, community noticeboards Information placed in areas of high public use,
  • Can inform a cross section of the community
  • Depends on quality of information or display Assess need to update information
Consulting
Suggestion Box Place for residents to provide ideas or feedback Physical -i.e. at council offices or on the website
  • Easy access to ideas and easy for community input
  • Feedback needs to be provided on suggestions
Telephone survey Phone contact to complete a structured interview
  • Provides data to assess needs
    Wide consultation Trends can be plotted
  • Costs
  • Limit/target questions Expert analysis of results Excludes those without a phone
  • Telemarketing fatigue
Written survey Structured survey to gather information
  • Provides data to assess needs
  • Wide consultation
  • Trends can be plotted
  • Costs
  • Limit/target questions Expert analysis of results
Hotline/phone-in Time-limited opportunity for residents to make contact and

provide feedback

  • Capacity to gather information from interested parties and clarify concerns
  • Relies on skilled interviewers
  • Relies on publicity and public interest
Media promotion inviting submissions Ask the community for written submissions on a proposal, concept or activity
  • Useful as part of wider consultation process
  • Broadens potential information source
  • Easy to implement Enables formal comments on an issue
  • Limited opportunity for dialogue or clarification
  • Attracts literate, motivated and organised groups and individuals
Public exhibition The formal exhibition of a plan or document at key locations for a set period of time
  • Gives the community the opportunity to view and comment on a plan or strategy
  • Requires high level of promotion
  • Requires motivated residents to respond
Interview Face to face structured interview
  • Forms the basis of assessing issue and trends
  • Rich source of resident information Capacity to reflect, expand and clarify points
  • Time consuming and costly
  • May not be representative of all groups
Focus Group Session Semi-structured interview in a small group (with invited participants)
  • Participants explore and build on issues Allows in-depth discussion
  • May not be representative of all groups
Meeting with user/stakeholder group Face to face semi- structured meeting with a specific group
  • Capacity to draw out issues of concern to the group
  • Opportunity to clarify issues of contention and uncertainty
  • Opportunity to develop an action that responds to issues
  • Requires a competent and effective facilitator

Involving

Meeting with existing group e.g. parents, school children, youth aged etc Link to an existing group to discuss broad issues
  • Involves people who would not normally come to other meetings
  • Requires a competent and effective facilitator
Workshop session Structured approach where participants work through and issue

to develop solutions

  • Can produce a plan or recommendation All participants involved in discussion and outcomes
  • Requires a competent and effective facilitator Needs limited numbers to be effective
Community forum Panel of speakers provide information and facilitate discussion on a topic
  • Greater information on all aspects
  • Good to generate general interest in a topic
  • Need to ensure a balance of speakers
Community Debate Organised

speakers and debating panels used to discuss an issue

  • Promotes informed thinking
  • Ensures managed debate and discussion and the recognition that there is more that one side to an argument
  • Needs to be clear sides to an issue
  • Need to ensure balanced and articulate speakers
Public Art Session The integration of public art into the consultation

process i.e. using public art as a tool to encourage

people to express their views, ideas and values

  • A positive and creative way to involve people Contributes to community development Results in a Product that can be used to enhance the built environment
  • Resources required for materials
  • Requires a skilled facilitator
Site tour/meeting Structured meeting on site
  • Opportunity to view or visualise issues or proposals
  • Good organisation and high quality display material
Public meeting Gathering of large numbers of residents to inform them and enable comment
  • Broadcast of information to a large group
  • Open to all
  • Requires skilled facilitation and
  • informed staff to
  • answer questions Risk of disruption by interest groups
Community Advisory Committee Community representatives who can help disseminate information to the community and comment on plans
  • Cross section of representatives can give input on plans
  • Can help structure plans for release to the wider community
  • Need to ensure broad representation
  • Terms of reference need to be clear - does the committee decide or advise?

Partnerships

Committee of Management Committee that works with council under delegated power to manage a service or facility.
  • Shares responsibility for the management of a facility or the delivery of a service Involves community members in the care and control of local resources
  • Need to ensure broad involvement
  • Risk of control be select few
  • Methods of representation - appointment or election need to be clear
Taskforce or working party Groups of people selected to work with Council to complete a task or develop a new service or facility
  • Opportunity to maximise skills and resources in the community
  • Requires a skilled chair to maximise contribution of all members
Joint venture A formal arrangement with stakeholders or organisations to plan and achieve a project or service (e.g. funding a joint venture)
  • Greater commitment and responsibility from the community
  • to establish a facility or service
  • Less reliance on council funding and resources
  • Ongoing costs - maintenance etc