To ensure that consultation with the community is carried out in a
consistent and professional manner by the organisation at all times.
The matrix identifies different levels of impact that would require
certain levels of consultation.
When planning your activity or project you need to assess the level of
consultation according to the impact.
Determine the likely level of impact of the project, issue, service or
action using the assessment criteria in the tables
Determine the desired level of community participation/ involvement: Do
you need to inform of a decision or involve the community in the decision
making process. This will be influenced by the degree of impact and the
desired outcomes of consultation. Use the guidelines in the consultation
matrix to help with this decision and also consider legislation and other
Council Policy requirements or Council decisions.
Using the matrix and the detailed chart, plan a communications strategy
for your project or issue which incorporates a timetable for communications
and consultation. Timeframes for consultation are important and each project
should include adequate timelines for consultation with the community i.e.
enough time to disseminate information to allow the community to make a
considered response.
All consultation dates, including mail outs and advertisements for
exhibitions, must be entered into the Corporate Calendar. Information in the
Corporate Calendar will then be collated for the annual report.
Complete the assessment form, which may include feedback from the
community about the consultation process. These assessments will be used in
reviews of Council’s consultation processes .
The community consultation Matrix aims to guide staff on when and how
they should consult with the community.
The Matrix is relevant to all staff who have dealings with the community
and a communications and consultation plan should be part of any project
being undertaken by Council staff.
The type and level of consultation may vary between activities and
projects and the level consultation may be more intense and detailed
depending on the needs of particular groups or a community within the
Mountains. The matrix provides the minimum levels that should be considered
when planing activities and projects.
The matrix identifies different levels of impact that would require
certain levels of consultation. When planning your activity or project you
need to assess the level of consultation according to the impact.
Determine the likely level of impact of the project, issue, service or
action using the assessment criteria in the tables
Determine the desired level of community participation/ involvement: Do
you need to inform of a decision or involve the community in the decision
making process. This will be influenced by the degree of impact and the
desired outcomes of consultation. Use the guidelines on Page 4 to help with
this decision and also consider legislation and other Council Policy
requirements or Council decisions.
Using the matrix and the detailed chart, plan a communications strategy
for your project or issue which incorporates a timetable for communications
and consultation. Timeframes for consultation are important and each project
should include adequate timelines for consultation with the community i.e.
enough time to disseminate information to allow the community to make a
considered response
All consultation dates, including mail outs and advertisements for
exhibitions, must be entered into the Corporate Calendar. Information in the
Corporate Calendar will then be collated for the annual report.
Complete the assessment form, which may include feedback from the
community about the consultation process. These assessments will be
used in reviews of Council's consultation processes.
| Type of consultation |
Description |
Strengths |
Challenges |
| Informing |
| In person meeting |
Informal or semi informal discussion either one-to-one or in a
small group |
- Allows discussion of specific issues and points of view
|
- Limit to number of people accessing information
|
| Correspondence |
Personally addressed letter informing resident of a service,
action or project |
- All residents receive the same information
|
- Assumes literacy level of residents
|
| Pamphlet |
Designed to provide information on particular
project or issue |
- All residents receive the same information in the same format
Allows more detailed information, diagrams etc
|
- Assumes literacy level of residents
- More costly - distribution
and dissemination needs to be addressed
|
| Letterbox Drop |
Designed to provide information on particular
project or issue |
- All residents receive the same information in the same format
Allows more detailed information, diagrams etc
- Can be targeted to certain areas
|
- Assumes literacy level of residents
- May be perceived as "Junk
mail" and discarded
|
| Notice in local paper |
Advertisement in Council page or other sections |
|
- Assumes residents read local papers
|
| Media release |
News story and/or photo in media |
- Creates interest by making issue "news"
|
- Depends on media using release and time sensitivity
|
| Site display |
On site information about proposed project/ activity |
- Information for those with access to the site - immediate
information for passers by
|
- Depends on location of the site and quality of information or
display
|
| Displays in other locations eg villages, shopping centres,
community noticeboards |
Information placed in areas of high public use, |
- Can inform a cross section of the community
|
- Depends on quality of information or display Assess need to
update information
|
| Consulting |
| Suggestion Box |
Place for residents to provide ideas or feedback Physical
-i.e. at council offices or on the website |
- Easy access to ideas and easy for community input
|
- Feedback needs to be provided on suggestions
|
| Telephone survey |
Phone contact to complete a structured interview |
- Provides data to assess needs
Wide consultation Trends can be plotted
|
- Costs
- Limit/target questions Expert analysis of results
Excludes those without a phone
- Telemarketing fatigue
|
| Written survey |
Structured survey to gather information |
- Provides data to assess needs
- Wide consultation
- Trends can be plotted
|
- Costs
- Limit/target questions Expert analysis of results
|
| Hotline/phone-in |
Time-limited opportunity for residents to make contact and
provide feedback |
- Capacity to gather information from interested parties and
clarify concerns
|
- Relies on skilled interviewers
- Relies on publicity and public
interest
|
| Media promotion inviting submissions |
Ask the community for written submissions on a proposal, concept
or activity |
- Useful as part of wider consultation process
- Broadens
potential information source
- Easy to implement Enables formal comments on an issue
|
- Limited opportunity for dialogue or clarification
- Attracts
literate, motivated and organised groups and individuals
|
| Public exhibition |
The formal exhibition of a plan or document at key locations for
a set period of time |
- Gives the community the opportunity to view and comment on a
plan or strategy
|
- Requires high level of promotion
- Requires motivated residents
to respond
|
| Interview |
Face to face structured interview |
- Forms the basis of assessing issue and trends
- Rich source of
resident information Capacity to reflect, expand and clarify points
|
- Time consuming and costly
- May not be representative of all groups
|
| Focus Group Session |
Semi-structured interview in a small group (with invited
participants) |
- Participants explore and build on issues Allows in-depth
discussion
|
- May not be representative of all groups
|
| Meeting with user/stakeholder group |
Face to face semi- structured meeting with a specific group |
- Capacity to draw out issues of concern to the group
- Opportunity to clarify issues of contention and uncertainty
- Opportunity to develop an action that responds to issues
|
- Requires a competent and effective facilitator
|
|
Involving |
| Meeting with existing group e.g. parents, school children, youth
aged etc |
Link to an existing group to discuss broad issues |
- Involves people who would not normally come to other meetings
|
- Requires a competent and effective facilitator
|
| Workshop session |
Structured approach where participants work through and issue
to develop solutions |
- Can produce a plan or recommendation All participants involved
in discussion and outcomes
|
- Requires a competent and effective facilitator Needs limited
numbers to be effective
|
| Community forum |
Panel of speakers provide information and facilitate discussion
on a topic |
- Greater information on all aspects
- Good to generate general
interest in a topic
|
- Need to ensure a balance of speakers
|
| Community Debate |
Organised speakers and debating panels used to discuss an
issue |
- Promotes informed thinking
- Ensures managed debate and
discussion and the recognition that there is more that one side to
an argument
|
- Needs to be clear sides to an issue
- Need to ensure balanced
and articulate speakers
|
| Public Art Session |
The integration of public art into the consultation process
i.e. using public art as a tool to encourage
people to express their views, ideas and values |
- A positive and creative way to involve people Contributes to
community development Results in a Product that can be used to
enhance the built environment
|
- Resources required for materials
- Requires a skilled
facilitator
|
| Site tour/meeting |
Structured meeting on site |
- Opportunity to view or visualise issues or proposals
|
- Good organisation and high quality display material
|
| Public meeting |
Gathering of large numbers of residents to inform them and
enable comment |
- Broadcast of information to a large group
- Open to all
|
- Requires skilled facilitation and
- informed staff to
- answer questions Risk of disruption by interest groups
|
| Community Advisory Committee |
Community representatives who can help disseminate information
to the community and comment on plans |
- Cross section of representatives can give input on plans
- Can
help structure plans for release to the wider community
|
- Need to ensure broad representation
- Terms of reference need to be clear - does the committee decide or advise?
|
|
Partnerships |
| Committee of Management |
Committee that works with council under delegated power to
manage a service or facility. |
- Shares responsibility for the management of a facility or the
delivery of a service Involves community members in the care and
control of local resources
|
- Need to ensure broad involvement
- Risk of control be select few
- Methods of representation - appointment or election need to be
clear
|
| Taskforce or working party |
Groups of people selected to work with Council to complete a
task or develop a new service or facility |
- Opportunity to maximise skills and resources in the community
|
- Requires a skilled chair to maximise contribution of all
members
|
| Joint venture |
A formal arrangement with stakeholders or organisations to plan
and achieve a project or service (e.g. funding a joint venture) |
- Greater commitment and responsibility from the community
- to
establish a facility or service
- Less reliance on council funding and resources
|
- Ongoing costs - maintenance etc
|